Publicity, Promotion, and Perseverance


I’m in the middle of writing the second in the Lush series, For the Love of a Lush. This volume is about Walsh, the band’s drummer and his longtime girlfriend, Tammy. If you’ve read A Lush Betrayal, you know about the crushing demise of Walsh and Tammy’s relationship, and For the Love of a Lush is their chance at a reunion. Tammy is an interesting character, and a challenge because she’s done something a lot of readers find pretty reprehensible. And in A Lush Betrayal she wasn’t very nice much of the time. Now in the second book, I’m in the position of having to redeem Tammy, make her likeable, and help her find her HEA.

If Tammy has one outstanding quality it’s her perseverance. The woman doesn’t give up often or easily, and that served her well in her job with the band. As the onsite manager, she dealt with all sorts of things from what to get the guys to eat, to managing the crew on tour, to dealing with publicists and the press. I’ve grown to have a lot of respect for Tammy, because let me tell you, publicity is not an easy job.

As most people know, when you’re an Indie writer and really these days, when you’re published in any platform, you’re tasked with the grueling, ongoing task of publicity. As time goes by, and you sell more books, and publish new ones, that task becomes even more intense. Multiple social media platforms, online events, giveaways, blog tours, and on and on. Even for those who are very savvy about where to expend their energy and when, it can be an daunting task. Add into that mix writing a new book every 2-3 months, coordinating the editing, cover design, formatting, retail loading, etc., and eventually even the best of us can collapse in a heap of sheer exhaustion.

After the release of Lush, my third book in five months, my fifth book in ten months, I was worn the heck out. The ever increasing demands on the publicity end were cutting into my time and mental energy for writing. Luckily, I know some really smart and successful writers, and one of them said, “The only thing you do that no one else can is write the books. Outsource, outsource, outsource.” Not rocket science, but still, nice to hear at a time when I really wasn’t able to do it all myself anymore.

So, I am beyond thrilled to announce that I have hired Selene Malik of The REAL Housewives of Romance book blog to be my publicist. Selene has been on my Street Team and is an enthusiastic supporter of me and my work, and she and her blog partner Heather Ogeron are building a fantastic community at their blog. I feel really lucky to be one of the first to get in with Selene, she’s got mad skills and tons of energy, and she’s already lightened my workload substantially.

If you want to be involved with one of Selene’s first projects for me, you can sign up for the cover reveal of For the Love of a Lush (Lush No. 2). There will be a giveaway involved and the chance to review Lush books if you’d like. Sign up Here.

If you want to reach Selene regarding any publicity or promotions that you’d like me to participate in, email her at: selene(dot)TRHOR(at)gmail(dot)com.

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